Consumer knowledge innovation, visibility and differentiation
In an intensely competitive world in which product and service offerings are practically infinite, selecting markets that will be sources of maximum growth and developing value proposals is of utmost importance. In BA in Marketing, you will be able to develop innovative, sustainable strategies that reflect an in-depth knowledge of consumer needs, building brand differentiation possibilities that can be executed in the current context of digitization and omnichannel retailing.
Career field
With these skills, you will be ready to explore and propose solutions to organizations’ marketing problems. On graduating from B.A. in Marketing, you will be able to work in diverse areas, such as:
Consumer goods producers
World-class integrated business consulting firms
Specialized market research agencies
Advertising, communication and public relations agencies
Marketing firms for the intelligent industry
Service and manufacturing companies
Is this right for you?
With these skills, you will be ready to explore and propose solutions to organizations’ marketing problems. On graduating from B.A. in Marketing, you will be able to work in diverse areas, such as:
The objective of the B.A. in Marketing program is to prepare professionals capable of identifying and analyzing the needs of consumers to develop national and international commercial strategies, in an ethical, honest way and respectful of the rights of other companies, in addition to committing to the sustainable development of products and services within your community. As a graduate of this program, you will work in private and public environments both nationally and internationally in areas such as market intelligence and information systems, advertising, product development, strategic sales, strategic planning, among others.
Competencies
Generate market intelligence using advanced investigation techniques to enable organizational decision making.
Design innovative marketing strategies that are cost-effective for organizations and sustainable for society.
Develop multi-platform marketing plans that will build brand value for organizations and consumers.
Design performance control strategies for marketing plans, guaranteeing their effectiveness through sustainable metrics in line with the organization’s vision.
Develop internal marketing plans that foster the creation of a consumer-centric vision.
Entry profile
Tecnológico de Monterrey is looking for a new generation of students that have finished their high school studies and are talented, enthusiastic individuals, who are committed to the development of their environment and the wellbeing of society; people who have the potential to study an undergraduate program and become leaders with an entrepreneurial spirit, humanistic sense and competitive on an international stage.
Entry requirements: High school or equivalent.
The three stages of the model Choose your path
Exploration
You will open your competency file and add to it throughout your degree program.
You will learn the foundations of the area of Business.
You will participate in fundamental and exploration challenges from the area of Business, interacting with peers from different degree programs.
You will study general education courses, selecting them from a collection.
You will participate in a challenge that integrates all the competencies to be developed in this phase.
Focus
You will acquire the core competencies of your degree, in other words, those that distinguish it.
You will participate in more focused challenges to reinforce what you have learned and broaden your basic knowledge.
You will have the elements to decide whether to deepen your knowledge or diversify and, subsequently, build your specialization plan.
The Tec Weeks, challenges and overall university experiences will enrich your file.
Specialization
You have decided between diversifying or focusing deeply in your major, which you will achieve by choosing a concentration or a stay, to name a few of your options. The TEC Semester is a flexible time to start.
You will develop the competencies related to your specialization, increasingly connected to your passions, interests and plans.
By passing a concentration, you will develop your competencies, and, on graduating, will be a candidate for obtaining a Diploma in that concentration, after meeting the established requirements.
How can you specialize?
Concentrations
Specialize in one of the different concentrations available at the campus of your choice, according to the profile you would like to develop.
Internships
Internships allow you to participate in the development of specific projects with companies, organizations, or research groups, in a context of total immersion related to a specialty field. They can be carried out locally, nationally or internationally.
International experiences
Experience life outside Mexico to broaden your horizons and delve into the topics of your interest.
Courses or blocks
Choose the education units that best adapt to your objectives, enabling you to specialize in your specific interests.
Concentrations
Disciplinary
Delve into your field of study
Advertising: Creative Strategy and Production
Arts and Tech Incubator
Business Analytics: from Data to Decisions
City Development
Cognitive Neuroscience
Digital Innovation for Experience Creation and Management
Driving Global Business Across Frontiers
Entrepreneurship in the Creative and Cultural Industries
Innovation and Digital Transformation
Learning Experience Innovation and Design Management
Open Innovation and Technology Transfer
Social Media and Digital Strategy
Strategic Communication
Strategic Management of Omnichannel Retail
Transversal
Delve into other fields of study
Conscious Business
Data Analytics and Artificial Intelligence Tools
Design, Innovation and Technological Entrepreneurship
Entrepreneurial Families, Sustainability and Transcendence
Entrepreneurship in Action
Government and Public Transformation
Mexican Culture
Quality of Life and Well-Being
Social Innovation
*These concentraciones are not the definitive offer and their availability varies by campus.
B.A. in Marketing Syllabus
General education course
Area exploration courses
Introductory block (CHALLENGE)
Area exploration block (CHALLENGE)
Exploration topic (CHALLENGE)
Track integrating block (CHALLENGE)
Disciplinary course
Disciplinary block (CHALLENGE)
Integrating disciplinary block (CHALLENGE)
TEC Semester
Multidisciplinary professional elective (CHALLENGE)
